Philip Zimbardo: How Can We Create More Heroes?

Can modern science help us to create heroes? That's the lofty question behind Philip Zimbardo's Heroic Imagination Project, started by a Stanford professor who has spent 50 years teaching and studying psychology. The goal of the project is simple: to put decades of experimental research to use in training the next generation of exemplary Americans, churning out good guys with the same efficiency that gangs and terrorist groups produce bad guys. In this video, he inaugurates the project.